Category Archives: Advertizing / Marketing

Daddy’s Girl…

Posted on April 8, 2013 by

I have seen an influx in the media about the topic of father-daughter relationships. Here are two links to videos that I find incredibly problematic… Toyota Corolla 2013 Daddies money It almost seems unnecessary to discuss why these commercials are … Continue reading →

Posted in Advertizing / Marketing, Economics, Fashion, Fathers & Fatherhood, Performance | 4 Comments

Differences in Childhood Lead to Gender Differences

Posted on April 2, 2013 by

Toys play a major role in shaping males and females into specific gender roles. Children are given gender related toys before they are even born and are taught what colors are acceptable for their gender at an early age. Children’s … Continue reading →

Posted in Advertizing / Marketing, Children, Stereotypes | 5 Comments

Who Is The “Target” Audience?

Posted on March 6, 2013 by

WOMEN!!!! **Insert eye roll here** Or at least that’s what the Target brand is telling us with its new “Everyday Collection” featured at their stores and on commercials everywhere that doesn’t involve a single man. Target’s corporate website describes the “Everyday Collection” … Continue reading →

Posted in Advertizing / Marketing, Fashion, Race & Ethnicity, Sexuality, Social Media, Stereotypes, Television | Tagged , , , , , , , | 2 Comments

Tag Team, Off The Rope!

Ladies, how many times have you been standing in a grocery store aisle indecisively deliberating possible choices between coffee, peanut butter, or cleaning supplies? I don’t know about ya’ll, but I do it all the time and sometimes go as … Continue reading →

Video | Posted on February 27, 2013 by | 5 Comments

“It’s Not For Women”

Posted on February 13, 2013 by

We know and see the problem of “hyper-masculinity” in places like the L.A. County Prison, where men feel as if they have to act or seem tough in order to survive in some cases. But to see this same concept … Continue reading →

Posted in Advertizing / Marketing | 2 Comments

The Thirst for Life

Posted on November 14, 2012 by

The Thirst for life. Marketing beer and alcohol to men is not new. But does the Dos Equis ad direct its campaign at men or women. Perhaps both since men want to be interesting and women want to be drawn … Continue reading →

Posted in Advertizing / Marketing | 2 Comments

Bath and Body Works Line for Men

Posted on November 14, 2012 by

  Bath and Body Works as always been seen as a store with a target market of female consumers.  They sale items such as lotions, body washes, shampoos, hand soap, candles, etc. These types of items mainly attract females and … Continue reading →

Posted in Advertizing / Marketing, Gendered Products, Masculinities | 6 Comments

Alcohol and Gender

Millions of dollars are spent on alcohol advertisements yearly!  Of course we all love the “most interesting man in the world” commercials. It’s amazing what Dos Equis beer can do for a man!  Commercials that are selling alcohol to women … Continue reading →

Aside | Posted on November 14, 2012 by | 2 Comments

The Doghouse

Posted on October 4, 2012 by

Whenever men have done something throughout history to upset their girlfriends or wives, we sometimes refer to him as being in the doghouse. Ladies, if you are in a relationship you can relate. If an average person were to hear … Continue reading →

Posted in Advertizing / Marketing, Dating & Romance | 4 Comments

Mad Men

Posted on October 3, 2012 by

In the past year, I have become an avid viewer of AMC’s Mad Men. Mad Men is set back in the 1960’s and follows the lives of several people who work at an advertising firm in New York. Needless to … Continue reading →

Posted in Advertizing / Marketing | 1 Comment