A page that I came across on the popular website stumbleupon.com I felt was not only appropriate for this class blog discussion, but also reminded me of memories that I have experienced in my own life adventures. You may want to take a look at the actual page that I am referring to, it is listed in the link below.
In this article it talks about how certain brands are shared between people and how they “Manage society”. It shows a few different major companies that usually anywhere you go in the world, are recognizable. It shows a few pictures, in one of the pictures, it displays a number of pots, with a sign in the back round that says “Drink Coca-Cola”. No matter where you go, what country you are in, that sign, is written in english, and everyone knows that the slogan states “Drink Coca-Cola”. It is truly amazing how such brands and slogans can reach places that are completely on the other side of the hemisphere, and are interpreted the same.
Another reason that this particular page stuck my attention is because of my own life experiences. For my entire life, my father has been apart of a corporation that is recognizable anywhere you go in the world. For 40 plus years, my father has worked for McDonalds Corporation. While growing up, My family and I had the opportunity to attend the McDonalds Worldwide Convention in Orlando, Florida. At this convention, people from all over the world, representatives of McDonalds, from every country you could think, or point out on a globe, was represented. Seeing this page pop up on stumbleupon.com made me think back to this convention. It was always interesting because you would always get to try the food from each country, and how the culture changes the menu, that is set in stone, but at the same time changes for each culture. It was amazing that everyone in the convention was from different back rounds, but were all meeting together in a central location, all recognizing the same company.
This page was very interesting to me because it made me start looking further into brands, and how they are recognized. It shows on this page a picture of a few Coca-Cola adds, and a McDonalds add. It is Ironic, because anywhere you go in the world, if you were to ask three universal brands that everyone knows, the majority of the people you ask will say McDonalds, Coca-Cola, and Disney. All three of which have corporate partnerships.
Brands in our modern society, are what shape humanity. No matter where you go in the world, there are certain symbols that every individual can identify in just the same fashion as someone that lives 500,000 miles away from them, and speak a completely different language. The power of the brand is what pulls our society together, and separates us apart.