As a modern woman who lives in the city, juggles full-time school and part-time work, a social life and my studies, I frequently feel the need to run through a tropical rain forest half naked followed by a leisurely sit in shallow water. Sometimes I smile and blink at nothing in a manner that bids “come hither.” This is why I might be convinced to spend $88+ in order to give myself a scent that would facilitate me daydreaming these things–or to make others believe that I am capable of them. Or so the advertisers for Giorgio Armani’s Acqua di Gioia would have you believe. Take a look below (but try to contain yourself).
But more often than not I just feel myself up because I don’t have $88 for scented water:
What an unfortunate state I find myself in as a woman. On the other hand, men should instead find themselves irresistible to women (and even angels!) as a byproduct of the scent they wear. They would be so wanted by women that they would have to leave the one they were with and jet off with their entourage in tow in order to find new ones, as follows:
They should be be wanted by those in heaven and on Earth or their cologne is just not doing its job!
It’s interesting to see the different takes on the advert in regards to the gender being portrayed: how much the person is clothed; whether the sexual innuendo is explicit or covert; who is dominant in the advert (such as a man covering Rihanna’s eyes revealing a brief male dominance theme); the body parts portrayed, breasts versus abs, and other things of the like. It is up for debate whether they advertisers are aiming to capture the attention of the consumer by the way they portray the character/persona in the advert (which is my primary opinion). Or are they are trying to manipulate people who are attracted to the persona being portrayed into being sexually attracted to the characteristics of the persona in the advert in order to manipulate consumers into becoming that persona by buying their product?