When I first saw the new Svedka Ad campaign I didn’t really think anything of it. But after a while of really looking at the commercial for what its preaching I was a little put off.
First off, the music they used it really suggestive. ‘’ ill be your freak-a-zoid, come on and wind me up”. Clearly, the female robot in the commercial is sexually trying to seduce the male audience, or female if there are females watching that like that kind of thing. She is dancing provocatively, dropping it low and bringing it back up slow. She comes off as loose and promiscuous. Motioning to her audience to come over come close. She can be your freak-a-zoid whatever that may be.
Secondly, she is a robot. She does not speak. She does not even look like she has the ability to open her mouth. Which takes me to the old fashioned saying of “women are to be seen not heard”. Clearly she’s seen but not a word is spoken. Also robots are not capable of learning they are programmed and told what to do. They can only obey, and if they do not obey they can always be fixed and reprogrammed to do what they are told. In the song they mention winding her up. I think of a button on the back of her that turns her on and off. If you want her she is readily available, and when you do not you can put her up. She is an attractive female robot who does what she is told, and if your lucky enough she is going to be your freak-a-zoid.
Third, her body type. She has the ideal coke bottle body type. Nice sized boobs small waist, and large hips and long legs. I do not think the commercial would carry the same sex appeal if it had been an average sized women dropping it low and bringing it up slow. She is most men’s fantasy, she is not speaking, and she is great arm candy. Oh, AND she will be your freak-a-zoid, all you got to do us wind her up. When your ready so is she.
I am still trying to understand how any of this has to do with the vodka. The female robot is not drinking the vodka, or even opening it or pouring it she is just dancing, and walking around and playing music. It kind of feels like your brain washed for 34 seconds. To me the commercial is basically saying, you too can have a non talking super attractive robot just by drinking this futuristic vodka. Really all I see is the issues surrounding women and gender.
This robot is not a man. If everything in the commercial was the same but it used a male robot instead of a women I doubt it would carry the same message. Would it be a gay robot then? Would straight men be less attracted to the vodka if it was a male saying that he would be their freak-a-zoid? Would women be more attracted to the vodka? If there was an ultra hunky robot?
Lastly, I thought about was how this vodka was voted number one of 2033. I think GREAT the issue of gender stenotypes will still exist in the future. But we will be able to manufacture ideal parts. Sounds like a great future to me (not). Hopefully there wont be to many freak-a-zoid walking around. It will be interesting to see if this vodka is still around in 2033.