We know and see the problem of “hyper-masculinity” in places like the L.A. County Prison, where men feel as if they have to act or seem tough in order to survive in some cases. But to see this same concept applied in the media to appeal to men, and their egos is somewhat surprising, yet I understand it s very affective.(Men are simple egotistical douche-bags!, (speaking for only some)). I was actually looking for a specific commercial where the new Dr. Pepper 10 campaign slogan is “It’s not for women”. I like to analyze and the first time I saw this commercial, I thought to myself that is an easy way to lose a lot of potential buyers of your product, maybe even cutting the profits in half!
Considering that many women these days are focused on dieting and trying to be like the women that they see on T.V., which many are a lot of the times skeletons with skin and utterly disgusting to me. This would seem to be actually a good product for both genders? I think that Dr. Pepper might have committed financial suicide on this one. Don’t they realize in a lot of cases the women is going to be the one actually in the store choosing the type of beverage that she buys and brings home, and will probably not be choosing this one, for a list of reasons.
“Why?”, I asked, then I answered “I don’t know”, literally I had no clue, I just couldn’t understand the thought process behind this. Then I came across another video showing me that, right now there are many brands like “Miller Lite” and “Old Spice” and others that are focusing on appealing to men in the same exact way, and Dr. Pepper is simply one more to jump on the bandwagon. Yet their slogan is way more direct and I think that it can be taken the wrong way by many women, and has been.