Just a few days ago I was sitting on my couch watching TV, waiting for another commercial to end when I hear the narrator say the slogan “Hail to the V”. Now normally I do not feel the need to rewind to watch a commercial but I was so intrigued by this slogan I just had to see what the commercial was about.
A beautiful young female is frantically searching through her purse for that one thing that is going to take her beauty and self confidence to the next level. But she is skipping past the items that most people would think a woman would use to tidy up in a public bathroom. She throws out her makeup, then her straightener, next a pair of shoes, and lastly nail polish among other beauty supplies. The narrator states how hard women work to maintain their beauty, but having perfect makeup, hair, clothing, and nails isn’t the solution to being at their most beautiful? No, its having a fresh and clean feeling vagina. There is nothing a woman should care more about keeping clean and beautiful than what men would want a woman to keep clean and beautiful. I’m not a woman and I felt offended at the way the company chose to describe the importance of their product. Summer’s Eve is basically saying that “we know what’s going to get you far in life, so you better keep it tip-top!” Women are given the stigma of being less important than men and having to sell their sexuality to carry themselves through life. But even though the commercial may have been meant to give power to women and show that there are many ways she can be beautiful, it doesn’t come off as empowering, is comes off as degrading.
Women should not have to think with their vagina when out in public and a man should not find it priority number 1. The commercial is saying, don’t worry about your hair or makeup because that’s not what men care about. It is the sex they want and we are gonna make sure its the most clean and fresh sex you can give. Women deserve the right to be beautiful in their own way, free from sexual innuendos and expectations. Hail to the V is just another way of bringing women down in society. It is not only oppressive but disrespectful and belittling. I am perfectly fine promoting female hygiene, but not in a way that makes it seem like a woman only has one prized attribute.