Category Archives: Advertizing / Marketing

Daddy’s Girl…

I have seen an influx in the media about the topic of father-daughter relationships. Here are two links to videos that I find incredibly problematic… Toyota Corolla 2013 Daddies money It almost seems unnecessary to discuss why these commercials are … Continue reading

Posted in Advertizing / Marketing, Economics, Fashion, Fathers & Fatherhood, Performance | 4 Comments

Differences in Childhood Lead to Gender Differences

Toys play a major role in shaping males and females into specific gender roles. Children are given gender related toys before they are even born and are taught what colors are acceptable for their gender at an early age. Children’s … Continue reading

Posted in Advertizing / Marketing, Children, Stereotypes | 5 Comments

Who Is The “Target” Audience?

WOMEN!!!! **Insert eye roll here** Or at least that’s what the Target brand is telling us with its new “Everyday Collection” featured at their stores and on commercials everywhere that doesn’t involve a single man. Target’s corporate website describes the “Everyday Collection” … Continue reading

Posted in Advertizing / Marketing, Fashion, Race & Ethnicity, Sexuality, Social Media, Stereotypes, Television | Tagged , , , , , , , | 2 Comments

Tag Team, Off The Rope!

Ladies, how many times have you been standing in a grocery store aisle indecisively deliberating possible choices between coffee, peanut butter, or cleaning supplies? I don’t know about ya’ll, but I do it all the time and sometimes go as … Continue reading

Video | Posted on by | 5 Comments

“It’s Not For Women”

We know and see the problem of “hyper-masculinity” in places like the L.A. County Prison, where men feel as if they have to act or seem tough in order to survive in some cases. But to see this same concept … Continue reading

Posted in Advertizing / Marketing | 2 Comments

The Thirst for Life

The Thirst for life. Marketing beer and alcohol to men is not new. But does the Dos Equis ad direct its campaign at men or women. Perhaps both since men want to be interesting and women want to be drawn … Continue reading

Posted in Advertizing / Marketing | 2 Comments

Bath and Body Works Line for Men

  Bath and Body Works as always been seen as a store with a target market of female consumers.  They sale items such as lotions, body washes, shampoos, hand soap, candles, etc. These types of items mainly attract females and … Continue reading

Posted in Advertizing / Marketing, Gendered Products, Masculinities | 6 Comments